In conversation with... Isabella Rio Freire

We sat down with talented photographer and artist Isabella Rio Freire to explore her creative journey. From growing up in a family steeped in creativity to finding new inspiration through travel and self-taught techniques, Isabella shares insights into her process, challenges, and the transformative power of photography

So Isabella, you grew up in a creative family right? Did this influence your artistic path?

Yes, I’ve been fortunate to grow up in a highly creative family. From my grandmother owning an art gallery in Buenos Aires to my Grandfather being an architect in Caracas, creativity has always been there. It’s been a huge part of my life. I picked up photography at a very young age, often capturing photos of my dad surfing.

How does working in a creative environment fuel your photography?

I work as a studio manager for an artist, and it’s wonderful to have a job in a creative environment. It really feeds into my own work, having exposure to such a creative setting. It helps me stay inspired and motivated.

Can you tell us about your ‘Line of Sight’ project and its impact on your photography?

At university, I created a project called ‘Line of Sight,’ which explored the way an audience views a static photograph. I wanted to change perspectives within the image and enhance the viewer’s engagement with the piece.

How does travel inspire your photography?

My most inspiring moments come when I’m in a new location, especially near the beach. Over time, I’ve developed a sense of what resonates with people, especially when it comes to travel photography. Everyone loves a sunset!

How did your time at UAL shape your photography skills?

I would say I’m self-taught, but being at UAL for four years definitely grew my skills and confidence. The technical knowledge I gained there was invaluable.

What made you fall in love with photography again during COVID?

During COVID, I needed a change, so I invested in a Fuji X100 camera. It transformed how I see photography, making it fun and accessible again.

Any advice for photographers who are feeling creatively stuck?

Even if you can’t shoot daily, work with old photos or revisit past images. It can help spark new ideas and reignite your creativity.

What excites you about collaborating with people outside the photography world?

I’m currently working on a book collection with a chef and a screenwriter. Collaborating with creatives from other fields brings fresh perspectives and new energy to my work.

Where do you want your photography to go next?

I’m excited to explore larger, immersive installations and push the boundaries of how photography can tell deeper stories.